Everything You Need to Know Before Purchasing a Diamond

Kevin Fertenbaugh • March 5, 2023

Diamonds may be a girl’s best friend, but there’s a whole lot more that goes into buying one than many people realize. If you’re thinking about purchasing a diamond, it helps to understand the basics of what makes diamonds so special, how they are graded and priced, and where you can find the perfect stone for you. Here is what you need to know before buying a diamond.


The 4 C's of Diamonds


When assessing the value and quality of diamonds, jewelers use what is known as the 4 C's method. The 4 C's stand for Cut, Clarity, Color, and Carat Weight. Each of these factors contributes to the overall beauty and value of any given diamond. Here’s an overview of how each factor affects the diamond’s price tag:


Cut – The cut refers to a diamond’s shape—round being the most popular—and its ability to reflect light. The cut also determines how much brilliance (or sparkle) the diamond has when viewed from different angles. A well-cut diamond will allow light to enter through its top portion and then reflect light back out from its sides in brilliant flashes. Poorly cut diamonds tend to have less sparkle because their angles are not precisely cut in order to maximize light reflection.


Clarity – Clarity refers to any imperfections or blemishes that may exist on or inside of a diamond (such as clouds or black spots). These flaws can cause light reflection issues which affect both color intensity and brightness. Generally speaking, diamonds with fewer flaws tend to be more expensive than those with noticeable imperfections.


Color – While all diamonds appear white at first glance, they actually come in many different shades such as yellow, pink, blue or green (the latter two being quite rare). Colorless diamonds are highly sought after since they are considered most valuable; however colored stones can also fetch high prices depending on how rare their hue is.


Carat Weight – Carat weight is simply a measure of how big or small a particular stone is; one carat equals 0.2 grams which works out to roughly 200 milligrams in size. Larger stones may appear brighter due to their larger size but this isn't always true since cut and clarity also play important roles in determining brightness/sparkle levels.


Buying a diamond should be an educated decision based on your budget and preferences for quality versus quantity when it comes to size/weight measurements as well as clarity/color gradings — all four factors have an impact on price point so understanding them will help you make an informed purchase that meets your needs without breaking the bank! As long as you do your research and shop around for the best deals available, you should end up with exactly what you are looking for without having paid too much money for it! Good luck!

By Kevin Fertenbaugh May 1, 2025
We all have pieces of jewelry tucked away in drawers or boxes — heirlooms that no longer match our style, gifts we never quite connected with, or beautiful items that have seen better days. But what if those forgotten gems could be transformed into something stunning and deeply personal? That’s the magic of jewelry restyling. As a custom jewelry designer, I often tell clients: your jewelry should tell your story. Restyling takes what already holds value — emotionally and materially — and gives it a new chapter. 1. Keeps Sentimental Value Intact Restyling allows you to honor the past while embracing the present. Whether it’s Grandma’s diamond or your first anniversary ring, the original stones and materials are preserved — but the design evolves to reflect you. 2. Eco-Friendly & Sustainable Using existing metals and gemstones reduces the need for new mining and waste. It’s a conscious, sustainable approach that gives your jewelry purpose and beauty — without impacting the planet. 3. Tailored to Your Style Trends change. So do personal tastes. Restyling allows you to create a modern piece that fits your lifestyle — whether it’s turning a brooch into a pendant or combining several inherited pieces into a one-of-a-kind statement ring. 4. Cost-Effective Luxury You already own the most valuable components: gold, diamonds, gemstones. Restyling lets you invest in design rather than raw materials, making it a smart way to enjoy custom luxury without the full cost of starting from scratch. 5. A Collaborative Design Experience Restyling is personal. It’s a creative journey we take together — from reviewing what you have to envisioning what it could become. Each piece is handcrafted to reflect your taste, story, and goals. Ready to rediscover your jewelry? Book a complimentary consultation to see how your unworn pieces can be transformed into something you’ll love to wear every day.
By Kevin Fertenbaugh March 5, 2023
Are you looking for a way to buy diamonds that are beyond conflict free and affordable? Investing in lab-grown diamonds from Kevs Jewelry Designs is the answer! Not only do they offer breathtakingly beautiful, high quality diamond jewelry at unbeatable prices, but you also have the assurance of knowing that your purchase has not resulted in any environmental damage or human rights violations. Here we will explore why investing in lab-grown diamonds is beneficial for everyone involved – whether you're a single person, part of a couple, male or female.